Undercurrent were approached by Best Buy Europe to organise
and manage a two day conference with a focus on creating and
encouraging growth in the mobile phone retail market.
It was our aim to provide a platform that would reach out to key
international mobile phone retailers and bring them together to
nurture new relationships and ideas through shared experience and
understanding.
We created a slick, minimalistic set in a conference theatre of
a five star hotel that established significant branding and
provided a central backdrop for the forum.
We also provided all the necessary AV equipment and support to
ensure that all the presentations performed over the two days were
glossy, professional, and went without a hitch.
We handled the logistics of getting extremely senior executive
delegates from all over the world to the Sofitel Heathrow, where we
provided accommodation as well as a branded networking dinner.
Retailers from 35 separate contries were represented.
The event itself was all about sharing information, and in
response to this we suggested producing a succinct but detailed
event handbook, with articles from the key event contributors and
speakers, previous learnings and predictions for the future. We
collated this document, designed and edited it, and produced copies
for all delegates as an event bible which they could use during the
conference and take home with them afterwards for further
reference.
To break up the event and ensure the delegates were kept fresh
and interested, we organised group outings to Best Buy stores, with
activities planned for the bus journeys and catering provided.
The event went extremely smoothly, with all delegates in the
right places at the right times. The set looked great, the AV ran
without error, and the handbook, branding and event literature were
all really well received.
Most importantly, the quality of the event ensured that it will
now become a regular feature in the industry calendar, and the
client was extremely happy.