Boots 'Insneezia' – Million Petal NightfallCheck out the film.
One million flower petals released in to the air to highlight the effects of night-time hay fever!
FMCG, Healthcare, Retail, Social
The event was timed to coincide with London’s pollen levels peak (between 8pm – 9pm), visitors and passers-by were encouraged to dance in the shower of petals.
Huge crowds gathered at St Christopher’s Place to watch the Petal Nightfall, the campaign gathered over 2million impressions on social media and generated press coverage online on websites such as The Huffington Post and The Independent.
Check out the Social stats:
Posts – 533
Users - 280
facebook film views - 790,000+
Reach – 1,524,710
Impressions – 2,610,768
All the latest news, views and creative doodles from the team at our London HQ. #LoveTheInsight.