Vitamin water bring true value to a brand experience led, above the line campaign...

Thursday, 21 July 2011

This is a really nice example of a Brand offering that little bit extra when telling their stories whilst adding real value to the customer experience.

Playing on their 'You're Up' campaign, the Coca Cola owned water brand will deploy charging points at Bus Shelters across the US. All the consumer needs is their charging cable and they can top up the batteries on their phones, MP3 players, Cameras etc...

"A lovely idea", I hear you say, "...but its been done before!"

You are, of course, correct. Samsung and the big tech brands have utilised charging points for many years, however, the key USP with this campaign is that its the first time its crossed over into a wide spread, traditional, media space.

Just another fantastic example of agency creative depts and brand owners shifting focus on to a Brand Experience led campaign...

Good stuff!!

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