The Retro Communication Experience - there ain't no party like a Butlins Party!
Tuesday, 15 March 2011
"Head to Butlins for a weekend of edgy alternative sounds…"
seems like something of an oxymoron. The name Butlins is one which
very few people would dare place alongside the word 'edgy' - unless
they're describing how a week spent in a 1970's prefab cabin camp
surrounded by screaming children would make them feel.
But these days there seems to be a shift taking place. Last
weekend a member of the Undercurrent team spent a weekend in a
Butlins (all in the name of Live Communications
Experiences) but instead of out of control families and
wailing kiddy-winkles, he was surrounded by out of control young
hipsters and several function 1 sound systems playing what can only
be described as cutting edge electronic music.
Butlins and Pontyns are finding a solid second life as venues
for all kinds of events, most of them music based, and most of them
drippingly cool.
And of course it's not just venues that are cashing in on, and
fuelling, the desire for retro fun harking back to a more innocent
time but firmly injected with a modern sense of hedonism.
No one could have missed the Burlesque explosion over the last
12 months or so, or the revival of rockabilly, and these sorts of
strongly themed club nights and purpose built retro venues are
still growing. Just two weeks ago the super-club Matter in
Greenwich was re-launched as Proud 2, a retro chic venue with a
focus on Burlesque. The phenomenon continues.
From an experiential company's point of view, both these trends
are extremely positive.
For any live communication experience we create, we want to
totally own the space, and build a completely unique environment
unlike the world outside. It's important to transport the guests to
somewhere fun, and exciting, and intricate. Holding an event in a
holiday camp gives us an event space that can be totally
controlled, and more opportunities for those subtle, immersive
touches that are so delightful.
And organising an event with a strong retro theme, especially
something as striking as Burlesque, maintains the opportunities for
transporting people to a time and a place totally removed from
their everyday lives. Where better to really hit home with a brands
key messages…
So big firms out there, why not consider doing your summer party
in your own special world, and shipping all your staff off to a
Butlins for a night? Or brands with an eye on trends and a desire
to go to town on the fine details that make an event special,
immerse yourselves in the retro chic environment of a hedonistic
speakeasy, complete with Burlesque entertainment, cocktails in
tea-cups, and all the little touches that make a party utterly
memorable.
Anything is possible, and we'd be happy to arrange it for
you!
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