Google Are Taking Over The World...

Tuesday, 22 February 2011

...of mobile devises.

Last week saw the Mobile World Congress descend upon Barcelona, like a cloud of technology.

There have, as always, been many highlights of the event - for instance one of the Samsung delegates accidently pouring coffee onto his herbal teabag instead of hot water, or an AV assistant asking a conference centre employee where the nearest loo was only to discover he was standing literally directly in front of it - are two examples that spring instantly to mind. But as well as that kind of incredible high jinks, there was the unveiling by Google of their plans to take over the world, of mobile platform devises.

At the event, hundreds of Android-powered devices were on full display and Google's Executive, Eric Schmidt, declared his company's platform to be the market leader.

"It is the fastest growing mobile ecosystem," Schmidt commented. He went on to claim that 300,000 Android-based phones are being activated each day (that's more than twice the population of York, and York was capital of the Roman empire for a while, under Emperor Hadrian, when he was building his wall) and more than 170 Android compatible devices are on the market.

The only real obstacle Google faces is fragmentation - as new devises are developed with unique needs and features some may require specific platforms. However with the introduction soon of the Gingerbread system (Androids more flexible upgrade) this will be less of a problem.

So whilst the manufactures were scrapping it out, the real winner was Google, with a plethora of compatible phones represented on all of the major brands stands.

And what of the Android stand itself? Well, it was a mini mock-up of Google's famous Mountain View headquarters, with a huge Android slide and smoothie bar, and apparently it looked amazing. Still, Undercurrent could probably have made it look better.


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