Huggies Little Bundle of Laughs
Monday, 27 September 2010
During the summer Huggies ran the Little Bundle Of
Laughs campaign - a cross polination of experiential,
B2C live comms and digital. Being a sensible and well run
company, they drafted in Undercurrent to help bring thier ideas to
life.
We handled the design, logistics,
staffing, venue finding, location management, and
production of Huggies mission to find and record stories
told by mums and dads about how hillarious
thier pregnancy/babies/toddlers really were. These stories
were then uploaded to the Little Bundle of Laughs website, and
formed part of the material used by top stand up comics (like Ardal
O'Hanlon, shown in the clip above) in the final live comedy night
at the culmination of the campaign.
Campaign Magazine has twice featured the activity in it's
reviews of work, and both times has sung it's praises. The creative
thought was forged by Biss Lancaster and JWT, the production of the
final event was run by JWT Entertainment, and the production of the
build up road show was handled by Undercurrent. What a roster of
top agencies!
Lovely stuff.
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