Leave your wallet at home, the mobile has taken over with facebook and NFC...
Tuesday, 1 February 2011
Yesterday Undercurrent assisted Starbucks with the
launch of the new 'facebook Deals' service that looks set to
continue the expansion of a brands ability to communicate with
consumers on the move...
The service, launched in the US last November but for
iPhone only, means consumers can 'check-in' with various retailers
to receive big discounts on products and services. Brands currently
signed up include Starbucks, Mazda and Argos.
Also launching over the next 3-6 months is the payment via
your mobile service using Near Field Communication (NFC). Simply
put, you will be able to use your phone as a credit/debit card for
small ticket items.
As brands and the advertising industry continues the march
towards new and innovative ways of communicating with their
consumers, services like this will become more and more important.
Currently in its infancy, the services are still fairly simplistic,
but with the roll out of 4G mobile broadband, the world of digital
interaction on the move looks set to explode over the next
12-18 months.
Once both services are working in tandem, the Wallets days
are numbered and the world of consumer communication will be
revolutionised! We are happy to be at the forefront of the
wave!!
The facebook Deals UK roll out will be available for the
iPhone, Android and Windows 7 operating systems via the 'facebook'
app on your mobile phone. The NFC service will launch on Orange in
the summer and there is a rumour of an O2 service later in the
year.
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