We always knew that Smart Phones were getting simpler and simpler, but this is ridiculous! Brilliant!!
Friday, 15 October 2010
As the World wakes up to the power and usefulness of the
Android operating system, handset manufacturers are becoming more
and more innovative in their marketing comms.
This piece is one of a series of 'focus groups' in which
various social denominations discuss the simplicity of operating
the new Sony Ericsson Xperia.
Having worked closely with a number of mobile phone
retailers and brands over the years, we totally understand
that the 'holy grail' has always been to claim '...even my 4
year old son can use one...'.
This was eloquently put forward by a prominent CEO within
the industry at one of our recent conferences, and this piece just
re-iterates this view.
So here it is. The android system is nothing short of
Childs play! The outlook is bright for the industry!
Roll on Xmas...!
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