Carphone Warehouse helps the Consumer to 'Walk out Working'... Bringing customer service to life!

Friday, 15 October 2010

The latest brand ad from CPW hit our screens last week in a flurry of live action mixed with animation mixed with a healthy dollop of fun!

The campaign sees CPW positioning itself as THE place where all our modern connective needs can be met.

Focusing on the seemingly magical link between the world of opportunities made possible by smart phones and their endless apps, Laptops and Tablets with their increasing power and usability and the value offered by networks competing in a marketplace revoltutionised by incrased bandwidth capacity.

The 'Walk Out Working' strategy really brings to life Carphones commitment to getting its customers fully integrated with their devices, whilst still getting them the best possible deal.

The big idea displayed in the treatment is that there is a wealth of fun, innovative and cutting edge features available for connective devices and that while these global products are created by multi-national brands, totally separate to CPW, it is CPW that brings them to you and as the ad shows quite literally brings them to life.

Devised and produced by CHI and Partners (http://www.chiandpartners.com/), the ad see's a move away from the previous aesthetic of sketched animation and puts the consumer right back at the centre of everything they do - a move which, combined with the comical feel to the film, hit's the right tone in these austere times.

Our verdict? A bloody good ad.

Check it out...