MWC17: Cue the nostalgia
So what's Voice Activation and how does it fit into Events?
Since Apple’s introduction of Siri to the smart phone, voice recognition technology is slowly becoming an integral tool in today’s society. With the number of smart devices in our lives increasing, it has created a serious need for additional control for users.
Making Experiential Exceptional
Our timelines are proof that festive pop-ups are the nation’s soft-spot, as everyone has the same (attempted) ice skating boomerangs or fondue pics. But as it all comes to an end, we can’t help thinking one question: has the focus for marketing over the holidays become more ‘crowd pleaser’ than creative execution? And, as the New Year is all about looking forward, what does this teach us for 2018?
What's Next in VR Brand Activations?
We are all starting to become accustomed to seeing brands using VR Activations to promote themselves to consumers. Having seen some interesting activations in the last year, from PlayStation installing a huge VR headset at London’s Kings Cross station to the retail store Accessorize creating an immersive shopping experience at Westfield’s shopping centre; we are all wondering, what’s next?