MWC17: Cue the nostalgia
Avoiding 'Death by Powerpoint'
With experiential marketing on the rise it’s becoming increasingly clear that what really works is not just advertising a flat brand message, but actually letting people experience it and build their own affinity. So why should that be any different for internal communications?
Artificially Intelligent Marketing
Despite being around since 1956, artificial intelligence (A.I.) is only just starting to take marketing world by storm. However, it is far from the killer robots we’ve feared and seen on our screens for many years. From the cyborg assassin portrayed by Arnold Schwarzenegger in The Terminator, to the more recent (and perhaps, more chilling) depiction of Ava, a beautiful and self-aware robot, in Alex Garland’s Ex Machina, we have long been warned about robot’s taking over the world.
Is Mixed Reality the New Marketing Reality?
With the emergence and seemingly adoption of VR in the consumer space could we possibly be on our way to finally reliving experiences once only thought possible in Si-Fi TV shows such as Star Trek? I doubt that we’re anywhere close to a viable solution to the Holodeck but the combination of AR via mobile VR devices is making way for a technology that has vast potential in the world of events, marketing even within the workplace and schools. I am of course talking about Mixed Reality.