So what's Voice Activation and how does it fit into Events?
Since Apple’s introduction of Siri to the smart phone, voice recognition technology is slowly becoming an integral tool in today’s society. With the number of smart devices in our lives increasing, it has created a serious need for additional control for users.
Last weekend our beloved grey and grizzly London became liit up. Lumiere London, spread across the town, over 50 installations accented our cityscapes phenomenal beauty.
Making Experiential Exceptional
Our timelines are proof that festive pop-ups are the nation’s soft-spot, as everyone has the same (attempted) ice skating boomerangs or fondue pics. But as it all comes to an end, we can’t help thinking one question: has the focus for marketing over the holidays become more ‘crowd pleaser’ than creative execution? And, as the New Year is all about looking forward, what does this teach us for 2018?